The Hub Commentary_
I’ll start with, those that lead their markets, lead by a lot. It is no surprise the leader of the Top 25 Social CIO’s is SAP. Oliver Bussmann not only leads by >20% over the nearest follower, but by >80% over the #3 competitor. Just as I mentioned in my previous post this morning, the next generation will be our future leaders, workers, buyers and customers.
I love when I can manage to triangulate and hit the trifecta of 3 blog posts in one day (Metrics, Top 25 Social CIOs and this article). This is an IT department that doesn’t measure number of tickets closed or server uptime, but product innovation, interactions with customers, etc. This is the difference in a CIO that “keeps the lights on” spending 1-2% of revenue annually just operating, from one that counts the financial aspects of business transformation and the one that leads strategic innovation and growth of the company.
I think back to 2007 and my entre into social media marketing. I had a forward thinking marketing co-worker, Frank Strong, who was always on me to post a blog driving our companies presence in the market. I must say, I would avoid him in the hall. Then I didn’t have a Tweet account, much less Facebook, etc. Then I needed to figure out how to build awareness for a product in a family of dozens of products and how would I make this small fish standout in the market – Social Media. That was late 2010 / early 2011 ….. The BSM Hub had a Facebook page long before I had one personally.
Today, I communicate with my network via LinkedIN, Twitter, Facebook, etc. from my TweetDeck console over coffee and lunch each day. I have had customers reach in and I have had a few prospects do a bit of research via the Twitter that I’ve attended to personally, long before a sales executive is involved. Oliver is correct, putting a face to the product and company, making it personable is much more the norm than a customer working directly with a sales executive these days. I know I would never hear from my baby nephew if I didn’t learn to text, Tweet and Facebook!
This is how the next generation works and buys, are you social and personally available to your customers, workers, prospects and the market?
Picture yourself as an Executive in 2017, struggling to make sense of how many of your peers failed to become social. Many of them pushed aside by their more savvy underlings who built up both internal and external social networks. Their large networks wield tremendous power, collective intelligence and the ability to influence both employees and customers. Many of the executives that didn’t adapt were caught in a type of ‘vocational innovator’s dilemma’; where they stubbornly refused to change despite the warning signs. (Read Full Article…)