How to Present The IT Story – CIOInsight

Posted on 07 March 2011

The Hub Commentary_

I’ve worked with many IT organizations on telling the story and building the case for IT automation in terms of the business story and support of a business service management practice.  When a project does not have a hard dollar impact and is more soft costs, the story becomes a bit more challenging, but not impossible.

The thing to keep in mind with this audience, no one cares “how IT” does it’s job.  They want to know the results of an investment.  You are investing XYZ to achieve savings, higher quality, new services, driving XYZ revenue.  Remind them of an outage and how much it cost and how this project drives quality, reduces these costs and costs over time.  They don’t care that ITIL or other internal processes are used as a piece of the process improvement – they care about quality of service, costs over time and driving revenue.

Translate the IT speak into costs, value and revenue growth and you will hit a home run every time.  Then the key is to measure and continue to communicate your achievements in the same terms.  Check out this previous post to understand what it costs you on average to maintain the status quo.

How do you measure and communicate your services?



You’ve been called upon to make a major presentation to your organization. Your job is to “sell” the audience on your latest IT initiative. Now what? Use these eight tips to tell your IT story in a way that engages and motivates your audience.  (Read Full Article…)

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