The Hub Commentary_
We have all become accustomed to social media avenues, we expect to interact with companies on the internet and CIOs must incorporate it as part of the infrastructure. As the article states, it isn’t an IT strategy, it’s for IT to support as required, but an executive strategy.
Many of us think of it as a marketing strategy, however, it can also be a support and information avenue with your customers who demand instant access to information. It is a paradigm for sharing internal communication and keeping data current too. The challenge is just as the article states, looking at driving revenue growth through new and different channels.
How do you incorporate Social Media into your strategy?
What does it take for businesses to successfully harness the power of social media? A new report from Forrester Research says that a social business strategy is key. Here’s how to create one. (Read Full Article…)